The digital marketing world is undergoing a seismic shift—and most agencies don’t even realize it. While they’re busy packaging the same cookie-cutter services (reels, carousels, community management, reports no one reads), business owners are waking up. They no longer want “content.” They want clients. They want results. And they want them yesterday. Enter performance marketing. Unlike traditional agencies stuck in a world of vanity metrics and manual workflows, performance-driven operations

Meta has officially launched a new AI-powered ad targeting system, designed to help advertisers reach users with greater precision while reducing reliance on third-party data. As privacy rules continue to evolve and cookie-based tracking becomes less reliable, Meta is turning to artificial intelligence to maintain its position in the digital ad space. The system, called AI Core Targeting, uses machine learning models trained on billions of anonymized signals within the